Your first product is a an outpouring of all your ideas and experience. It is a huge leap of faith. So much hard work goes into getting version 1.0 online. But there is no time to pat yourself on the back, because now you need to make sure that your product is widely applicable, not just suitable for those initial friendly customers. And you need to build a strong product vision that will secure your next round of funding.
That's why you need Product Clarity. Get the support you need to build a version 2.0 that people will invest in.
What can your product do to:
What are the value propositions for ALL your stake holders?
Assess product market fit and time to value to prioritise future development into a smart product roadmap.
All of your stakeholders matter. Your business has to work for everyone. While customers will shout about their business needs, the intrinsic needs of the real people who buy and use the product are sometimes harder to uncover. I'll map your stakeholders, identify their business and intrinsic needs and connect needs to your customer's bottom line.
Working with your customer success or implementation team I will map out your customer journey and analyse how long customers are taking to reach key value milestones.
I'll help you put together and communicate an engaging product vision and a clear product roadmap which you can sell internally and externally. We'll create a customer version, an investor version and a detailed internal team version.
I'll work out your total addressable market and help you see adjacent markets you could expand into. I'll work with you to understand what market you should target now and in the future. We'll help your marketing team understand the unique needs of different sectors.
I'll analyse your competition. Not only other companies, but also consultants and the do nothing option. I'll create battle cards to equip your sales team, highlight things you can learn from what others are doing and suggest new features which will keep you ahead and differentiated.
By combining win/loss analysis, customer and market surveys and user interviews, we'll help you understand if you are hitting the mark.
Based on market research I can support you in creating content that that will get you noticed. I can create articles, white papers, infographics, and webinars etc.
As your dev team grows and processes become important I can coach you on best practice.
I can support you in sourcing and interviewing you first product manager.